El Cronista Comercial
Suplemente Transport & Cargo
Statistics show that only one of 400 companies that are based in Argentina manages to survive 20 years. If the firm also operates in a category as beaten as foreign trade and logistics, merit is even greater. Who has two decades in the market is Multimar. Patrick Campbell, the creator and president, brings 35 years of experience in the maritime sector.
“From before the creation of Multimar two decades ago, he had contact with the Japanese line Nippon Yusen Kaisha (NYK), even I did a workout that was linked to succession planning in Latin America and to project the long term. We opened in the 1995 because it coincided with the start of the first fully containerized NYK Line, the Good Hope Express (GEX), a new consortium that came to Argentina. They wanted to leave traditional agency structures to open a business unit to another concept “he told Transport & Cargo Patrick Campbell, president of NYK Group Multimar.
The opening date also coincided with the process of privatization and decentralization port lived Argentina along with the great logistical change meant deepening the waterway and signage Santa Fe ocean.
“There was a new concept, and went all the technology of data transfer. It was an important cultural change and as an organization had to be adapted. When we opened Multimar we were about 30 people and are 120 more diversified and nationwide today” Campbell recalled.
At its inception, the firm focused on the business line and container service. Then the activity was diversified to include other items such as cars, logistics, fruit, bulk carriers and cruise ships.
“We were able to consolidate a company with a good service concept, guided by a clear strategy based on the eastern or Japanese philosophy, with sharp concepts of customer service. It was possible to implement a whole new terminology processes and protocols were not used to use in Argentina. Luckily the people who started in 95 is still with us. The strength of Multimar is growing up with staff who remained in the company. Today we have a staff well prepared and positioned us well mature market ” , said Campbell.
Vote of confidence
In 2007, a landmark to consolidate the NYK Group Multimar change occurred.
“At the time was an act of support and trust of managers of NYK. All shipowners were positioned in South America and what they did was take the best people and open their own structures. Ours, I think it was the first case where the owner pondered the existence of an added value in people and in the name Multimar. They did a process of joint integration that the experience works very well. At this stage we improved and matured a lot as a company, because even entered the harder the Nippon cultivates values, codes of ethics, anti-corruption, and social responsibility. Everything was creating a company culture. To us gave us a tranquility, a qualitative step forward and allowed us to grow, “noted Patrick Campbell.
Currently, the group is satisfied with Multimar, Plate Borkers and Yusen Logistics. Multimar also has offices in Paraguay, Uruguay, Mendoza, Cordoba and San Juan.
“The office of Uruguay has had a tremendous growth and has diversified barges, bulk, and wood chips. Along with Paraguay’s office, are important pillars for us,” he stressed the official.
In recent years the group NYK Multimar should exercise caution in an increasingly managed trade.
“As in the 80s there was private investment in terminals on the Parana River, and in the 90 decentralization and port investment over the waterway, the last years were stagnant. We are on a plateau because of bureaucratic obstacles to trade do not coincide with modern business shipping today. We want to be firm without papers or bureaucracy, and we found just the opposite. We have ideas growth but only if the environment is with us, another climate, and predictability in the long term. Today we are no criteria uniforms, and from national, provincial and port, each one by his side. We did not grow in volume or in containers or export. We are stuck in the markets and we need investment in construction and infrastructure. The inflation problem, and the tax burden conditional on companies because it is difficult to project when there are no clear and specific numbers. You can not grow by intuition. We very much hope that Argentina from next period in 2016 change course, growing regional economies, stocks are released, DJAI and other restrictions that complicate this business. We know that there is great interest to invest in Argentina, and several port projects in the pipeline, but we are waiting for the end of this stage, “said Patrick Campbell.